Hands-on GTM Engineer for B2B SaaS

Book a free call. I'm happy to walk you through everything and answer your questions.

We’ll identify the highest-leverage bottleneck in your revenue motion.

How I turn random GTM into predictable revenue

For B2B SaaS teams with traction that are tired of guessing.

System 1: Signal Pipeline

Sales talks to people who are actually in a buying window.

The problem
Most SaaS teams don’t have a lead problem.
They have a timing and prioritization problem.

Sales reps waste time on:

• chasing accounts that aren’t ready
• following up on leads that were never a fit
• working pipeline that never converts

The result is wasted time and unpredictable outcomes.

What I build
I design a pipeline that starts from signals, not lists.

That means:

• defining what “buying intent” actually looks like for your SaaS
• detecting those signals across accounts and contacts
• enriching and qualifying automatically
• routing only high-probability opportunities to sales

In practice, this usually means:

• 5–10 hours/week reclaimed per sales rep
• Fewer conversations, higher close rates
• Pipeline becomes explainable, not random

System 2: CRM as Revenue OS

Stop guessing why you grew (or didn't).

The problem
Revenue moves, but you don’t really know why.

Common symptoms:

• CRM stages that don’t reflect reality
• forecasts are unreliable
• attribution that tells a nice story, not the truth

This creates anxiety at the founder level and noise at the operator level.

What I build
I turn the CRM into a revenue operating system, not a database.

That includes:

• lifecycle stages tied to real customer actions
• automation that reflects how deals actually progress
• attribution that shows what influences revenue
  

What changes

• Revenue shifts can be explained
• Forecasts become a planning tool
• Growth discussions move from opinions to tradeoffs

How both systems work together?

Signal Pipeline (S1) decides:

who is worth talking to and when.

The CRM as Revenue System (S2) makes sure:

nothing gets lost, distorted, or misinterpreted once that attention turns into deals.

Together:

They convert existing market demand into predictable outcomes.

How I work

I don’t start with long retainers or endless calls.
We start by fixing something real.

Phase 1: The Mission (2 weeks)

A short, focused engagement to deploy one working system
or remove one clear bottleneck.

• One objective
• Hands-on implementation
• Shipped in 14 days

$2,500. Fixed scope.
The goal is simple: deliver tangible value fast and validate fit.

Phase 2: Build & Expand (Monthly)

If the Mission works, we continue.

• Expand and harden the systems
• Remove emerging bottlenecks
• Improve pipeline quality and revenue predictability

$5k–$8k / month, depending on scope.
We continue as long as the systems create value.

Tools I ship with

We’ll identify the highest-leverage bottleneck in your revenue motion.