Hands-on GTM Engineer · I ship Revenue systems for B2B SaaS
Signal-based outbound. CRM as a revenue OS. Built and shipped by someone who's done it from €1M to €2.5M ARR.
A fintech hired 4 compliance analysts to handle B2B onboarding. Eighty days per customer. They weren't slow, they were doing the wrong thing at the wrong time.
We replaced the manual process with signal-triggered automation tied to regulatory validation. Onboarding dropped to 6 days. The team shrank to one person doing spot-checks.
That's the pattern: most SaaS teams don't have a lead problem. They have a timing and prioritization problem. I build systems that fix it.
We’ll identify the highest-leverage bottleneck in your revenue motion.
Free 15-minute call. No pitch deck. Let’s see if we’re a fit.
Why founders trust me
- Scaled a bootstrapped B2B SaaS from €1M to €2.5M ARR as Head of Growth. Built the team, the channels, and the entire growth engine
- Recognized by Google as a Top Performing Agency.
- Technical enough to build and ship: n8n, Clay, HubSpot, Salesforce, ClaudeCode.
- Worked with developer-led products (40% dev audience)
I speak both business and engineering
How I turn random GTM into predictable revenue
For B2B SaaS teams with traction that are tired of guessing.
System 1: Signal Pipeline
Sales talks to people who are actually in a buying window.
The problem
Most SaaS teams don’t have a lead problem.
They have a timing and prioritization problem.
Sales reps waste time on:
- chasing accounts that aren’t ready
- following up on leads that were never a fit
- working pipeline that never converts
The result is wasted time and unpredictable outcomes.
What I build
I design a pipeline that starts from signals, not lists.
That means:
- Defining what “buying intent” actually looks like for your SaaS
- Detecting those signals across accounts and contacts
- Enrich, qualify, and route only high-probability opportunities to sales
What changes 5–10 hours per week reclaimed per sales rep. Fewer conversations, higher close rates. Pipeline you can explain.
System 2: CRM as Revenue OS
Stop guessing why you grew (or didn't).
The problem
Revenue moves but you don't know why. CRM stages don't reflect reality. Forecasts are unreliable. Attribution tells a story, not the truth.
What I build
I turn the CRM into a revenue operating system, not a contact database.
That includes:
- Lifecycle stages tied to real customer actions
- Automation that reflects how deals actually progress
- Attribution that shows what influences revenue
What changes Revenue shifts become explainable. Forecasts become a planning tool. Growth conversations move from gut feel to tradeoffs.
How both systems work together?
Signal Pipeline (S1) decides:
who is worth talking to and when.
The CRM as Revenue System (S2) makes sure:
nothing gets lost, distorted, or misinterpreted once that attention turns into deals.
Together:
They convert existing market demand into predictable outcomes.
How I work
I don’t start with long retainers or endless calls.
We start by fixing something real.
Phase 1: The Mission (2 weeks)
A short, focused engagement. One objective, hands-on implementation, shipped in 14 days.
$2,000. Fixed scope.
The goal is simple: deliver tangible value fast and validate fit.
Phase 2: Build & Expand (Monthly)
If the Mission works, we continue. Expand the systems, remove emerging bottlenecks, improve pipeline quality and revenue predictability.
Starting at $5k/month, scope determines the final number.
Most engagements run 3–6 months.
Tools I ship with
Book a free 15-minute call. We'll look at your current GTM motion and identify where the biggest gap is.